Corporate, Business and Strategic Development
Internet | San Francisco Bay Area, US
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At my core a problem solver I have spent much of my life in the entrepreneurial and technology community. I'm lucky enough to have been a founder or early executive at four start-ups which have all seen exits. I've also been a C-Level employee at a publicly traded company, a columnist for the NY Times and closed one of the largest deals in tech negotiated that year.
I spent years developing expertise and ability in Business, Corporate and Strategic Development and applying this to multiple markets and sectors. Some people call me an odd shaped peg but I prefer to think of myself as unique generalist.
Specialties: Corporate and strategic leadership and development, digital strategy, business development, innovation strategy, startup development, strategic consulting, brand and product marketing, funding and investment, mergers and acquisitions, interactive development and design, business management.
2016 - Present
Principal / Twiceten Consulting
As an independent consultant specializing in Business, Corporate and Strategic Development, I am a problem-solver for-hire. I work with companies in the Technology, Investment and Financial Services, Design and Marketing Services, Lifestyle, Media and CPG market sectors to help them better take advantage of the opportunities available to them. I currently provide analysis, insights and diligence services to a range of professional investors and acquirers looking at potential transactions.
Principal - Corporate Development / Mozilla Corporation
Worked as part of the five person Corporate Development group creating, analyzing and negotiating new business strategies, opportunities and partnerships. Deal team for Firefox Hello (Telefonica) and Mozilla's Search partnerships (Google, Yahoo, Yandex, etc) as well as numerous smaller partnerships and opportunities. Provided strategic development and initial BD for the Tiles product. Developed a half dozen new diversified revenue stream offerings. Handled most all modeling on new opportunities for the company.
Problem solver, relationship developer, idea generator, model creator, deal closer, deck monkey, revenue chaser.
Marketing / AppFog
Responsible for all communications, awareness marketing, thought-leadership, evangelism, lead-generation and go-to-market efforts, social media and content marketing for leading Cloud Technology start-up funded by First Round, Ignition and Madrona.
Grew AppFog Marketing team from 1 (just me) to a group of 4. The compan won a huge range of awards in this time and has seen sustained exponential growth - eventually becoming the #2 Public Cloud PaaS in the market.
Member of Executive Management Team.
Company acquired by CenturyLink (NYSE: CTL)
VP, Business Development / OneTrueFan, Inc.
Biz Dev and Corp Dev for super bad ass start-up team building a distributed social layer for the web. Funded by First Round, 500 Startups, SoftTech and great angels. Managed all BD, Corp Dev and Sales efforts and was part of 3-person exec mgmt team.
Company acquired by private company Big Door Media.
Corporate Development / fuseproject
Contract corporate development consultant for Yves Behar's product and brand studio helping with developing non-traditional services-for-equity business models and service offerings.
Acquired by Blue Focus Group, China's largest brand and PR consulting firm.
Principal, Strategy / twiceten consulting
Provide business, product, investment, strategy and management consulting to start-ups looking to become big; and big companies looking to become more like start-ups. Also provide business, organizational and growth strategy consulting for agencies and service businesses.
Board advisor and company advisor for start-ups.
Services provided range from change management to marketing strategy to internet strategy and direction to M&A and investment advising.
Clients and companies worked with and advised include NetApp, EPNW, ThoughtWorks, Hot Studio, 49th Parallel, Fullsack et al.
Chief Innovation Officer / Method
Executive and Corporate Management - served as part of the Exec Team - for leading boutique brand experience agency.
Responsible for development of and delivery of all Innovation practices and responsible for all Venture-related practices and efforts including development of a equity-for-services model for the business and an incubation offering as well.
Provided strategic advising and consulting services to executive stakeholders at clients and portfolio companies including boxee, Move Networks, CNN, Microsoft and Sun Microsystems.
Directly responsible for high-level business development efforts in the internet, media and entertainment, consumer electronics and high tech market sectors. Provided Account Direction and strategic consulting to clients including Sun Microsystems, Microsoft Live and Move Networks.
Recruited into business by investors - worked through the eventual negotiated management buy-out.
Vice President, Strategic Services and Accounts / Pop Art
Member of executive management team at boutique Portland, OR interactive agency.
Responsible for all Strategic direction and consulting for all of Pop Art's accounts. Direct the development of Interactive Marketing Strategies, Online Media Plans and run all non-tactical consulting projects. Also serve as Account Director on selected major accounts.
Responsible for the vast majority of new revenue generation for the company.
Turned the business around from a low-margin job shop to a high margin, value priced interactive agency with long-term retained large accounts.
Advisor / Coffee Equipment Company
Advisor focused on product / market fit and customer acquisition.
Company acquired by Starbucks (NASDAQ: SBUX)
Principal / twiceten consulting
Consulting services centered around digital and interactive strategy, venture, entrepreneurship, innovation and general strategic consulting services.
Primary focus - agencies and services businesses.
Clients ranged from MDC Partners to Ghostdog Design to Espresso Parts NW.
General Manager, Retail / Stumptown Coffee Roasters
Responsible for all Retail Operations for America's leading artisan coffee roaster/retailer.
Company bought by TPG Capital.
Chief Strategy Officer / Rare Medium Group
Responsible for Corporate Strategy, particpated in the SWAT sales team and ran agency M&A activities at $2B publicly traded consulting services business.
Oversaw management of the Venture Strategy Group and was a General Partner and the Acting Managing Partner of Rare Ventures - Rare Medium's $350MM corporate venture group. Portfolio focus was social internet, distributed and P2P computing, ecommerce and digital media. Responsible for rationalizing the deal-flow, diligence and decision-making process and development of portfolio planning and strategy.
Member of Executive Management Team.
General Manager, Western Region / Rare Medium, Inc
Managed the various US western region offices of publicly traded internet development and consulting company. Successfully integrated three acquired boutique agencies into the region.
Delivered the highest margins in the company. Created the Venture Strategy practice - providing consulting services to start-ups looking for strategy assistance and investment groups looking for diligence and deal-flow assistance.
Ran high level business development and executive relationship management.
President and Co-Founder / Fire Engine Red
Co-Founder and President of seminal Bay Area internet consulting boutique. Fire Engine Red was an elusive boutique consulting firm known for its reasuring expensiveness and excellent BBQ parties. Responsible for all business development, marketing, sales, corporate development and strategy.
Clients included such diverse companies as Sony, Planned Parenthood, Mayfield Fund, Sun, Accel Partners, Bigstep, Oracle, IDG Ventures, Nihilistic and Hitachi Data Systems. Fire Engine Red's primary areas of focus were Venture Strategy (funding strategy and pursuit, investment diligence, sector targeting and trend analysis) and high-scale distributed network technologies and development.
Company acquired by Rare Medium Group (NASDAQ: RRRR)
Columnist / The New York Times
I was an Internet business, technology and culture columnist for New York Times Electronic Media writing a bi-weekly column for the Times website covering the Internet and technology and entrepreneurship issues.
Vice President, Development / NVolve
NVolve was the final, public face of the infamous Reality Factory think-tank. Intially started by IDG to help formulate Internet strategy and develop Internet products and services, as a result of the success of our Social Network Application Server product (and a proof-of-concept project called Arcadium), it was in the end spun off as a Mayfield-funded company which was then acquired by Viacom.
Along the way, Reality Factory / Nvolve development systems and solutions for clients including Computerworld and CareerBuilder and made early strategic venture investments in companies including Architext (Excite) and Netscape. The returns from these investments provided initial capitalization for the formation of IDG Ventures.
As employee #1 of Reality Factory, I was responsible for all product and service development - all product management - and ran all investment diligence and decision-making. As part of management team, I worked to close NVolve's series A funding lead by Mayfield.
Company acquired by Viacom (NASDAQ: VIA).
Columnist / Netscape
Developed and wrote the developer newsletter Off the 'Net for netscape.com
Collaborated on both What's New and What's Cool for netscape.com as well.
Founder / Webworks
Founded and ran early web development cooperative.
Developed or worked on the development of early websites including Internet Shopping Network, IDG.com and CAIS.
Director of Electronic Publishing, Publish Magazine / International Data Group (IDG)
Responsible for very early web and online services efforts for IDG publication. Developed strategy and executed against it.